Last Update: 01/12/2025

This Cookie Policy explains how BlanketLift uses cookies and similar technologies on its WordPress-based platform hosted on Hostinger.

1. What Are Cookies?

Cookies are small text files placed on your device to store information. Cookies allow websites to work properly, improve experience, and perform analytics.

2. Types of Cookies We Use

a) Strictly Necessary Cookies (always enabled)

Used for:

• Login and authentication

• WordPress core functionality

• Security, anti-spam, and firewall tools

• Cookie preference storage

These do not require user consent.

b) Analytics & Performance Cookies (require consent)

We use:

• Google Analytics 4 (GA4) with anonymized IP

• Google Tag Manager

• Hostinger analytics tools (if activated)

Purpose:

• Understand usage patterns

• Improve platform performance

• Identify bugs and optimize flows

c) Advertising & Tracking Cookies (require consent)

Used for:

• Meta Pixel

• Google Ads remarketing

• Behavioral retargeting

• Measuring campaign performance

Activated only after explicit user consent via the cookie banner.

3. Duration of Cookies

• Session cookies: deleted when you close your browser

• Persistent cookies: last between 1 day and 12 months depending on the tool

4. How to Manage Cookies

You can:

• Accept or reject cookies through our cookie consent banner

• Withdraw or modify consent at any time through the “Cookie Settings” link

• Disable cookies directly from your browser settings

5. Third-Party Tools

Our main third-party cookie providers include:

• Google LLC (Analytics, Ads)

• Meta Platforms, Inc. (Meta Pixel)

• Hostinger (server logs and security)

• WordPress plugins (performance, cache, security)

Each provider manages cookies according to its specific privacy and cookie rules.

6. Updates to This Cookie Policy

This policy may be updated to reflect new regulations, platform updates, or tool integrations.