Privacy Policy
Last Update: 01/12/2025
BlanketLift (“we”, “our”, “us”) operates a digital platform that allows users to share content in an anonymous, creative, and safe environment. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal data when you use BlanketLift, in accordance with the General Data Protection Regulation (GDPR – EU Regulation 2016/679).
1. Data Controller
BlanketLift
Email: info@blanketlift.com
2. Types of Data We Collect
a) Data you voluntarily provide
Email address (during registration or beta access)
Username or pseudonym
User-generated content (text, images, audio, other uploads)
Messages sent to customer support
b) Data collected automatically
IP address (anonymized where applicable)
Device information, browser type, operating system
Log files
Usage data (pages visited, time on platform, interaction patterns)
Cookies and tracking technologies
c) Data we do NOT collect
We do not collect:
Full legal name
Physical address
Sensitive data (health, religion, political opinions, biometric data)
Precise geolocation
3. Legal Basis for Processing
We process personal data on the following legal grounds:
| Purpose | Legal Basis |
|---|---|
| Account creation and platform access | Contract (Art. 6.1.b GDPR) |
| Operating the website/app | Legitimate interest (Art. 6.1.f) |
| Security, fraud prevention, abuse detection | Legitimate interest |
| Analytics and performance monitoring | Consent (Art. 6.1.a) |
| Marketing communications | Consent |
| Customer support and communication | Contract |
| Compliance with legal obligations | Legal obligation (Art. 6.1.c) |
4. How We Use Your Data
We use personal data to:
Provide access to the BlanketLift platform
Ensure platform security and integrity
Improve performance, stability, and user experience
Respond to requests and support inquiries
Conduct statistical and aggregated analytics
Send communications related to service, updates, or marketing (only with consent)
Manage cookies and tracking systems
5. Data Retention
Account data: stored until the account is deleted
Server logs: up to 12 months
Support messages: up to 24 months
Cookies: according to Cookie Policy duration
Analytics data: as defined by third-party retention settings
Users can request deletion at any time.
6. Data Sharing
We may share data with:
Hosting provider (Hostinger)
WordPress system tools and plugins (for security and performance)
Analytics and tracking services (Google Analytics, Google Ads, Meta Pixel)
Third-party security and anti-spam systems
Legal authorities when required
We do not sell personal data.
7. Third-Party Services
The platform may use tools including:
Google Analytics 4 (IP anonymization enabled)
Google Ads / Tag Manager
Meta Pixel
Cloudflare or similar CDN
WordPress plugins (security, cache, analytics)
Each provider processes data according to its own privacy policy.
8. International Data Transfers
Some third-party providers (e.g., Google, Meta) may process data outside the EU.
In these cases, transfers are safeguarded through:
Standard Contractual Clauses (SCC)
Technical and organizational measures
Compliance with GDPR and EU regulations
9. User Rights
Users have the right to:
Access their data
Request rectification
Request deletion (“right to be forgotten”)
Restrict processing
Object to processing
Withdraw consent at any time
Request data portability
Requests can be sent to: info@blanketlift.com
10. Security Measures
We implement:
Encryption
Access control
Firewall and anti-malware tools
Pseudonymization
Regular security monitoring
Due to WordPress and Hostinger processing, additional platform-level safeguards apply.
11. Changes to This Privacy Policy
We may update this policy when needed. The “Last Updated” date will reflect any modifications.